Some background...

I grew up in a small town where two rivers met, and it was an incredibly wholesome and fulfilling experience for me. The sounds of the rushing waters still echo in my memories as I spent my days exploring the great outdoors. But what I truly loved was riding my BMX bike through the hills and trails that surrounded my town. It was the thrill of the ride and the sense of freedom that I cherished.

However, my favorite place was in the woods. I would spend hours there, playing, imagining, and discovering. It was in those woods where I discovered my love for creating, building, and problem-solving. I have a curious mind and always ask questions and seek answers, especially about the world around me and all the curiosities of nature.

Years went by, and I have grown up to become a successful entrepreneur and ecommerce manager. My love for creation and problem-solving translated well into my business ventures. I have a unique vision, curiosity, and a drive to succeed that sets me apart from others in my field. I quickly gained a reputation for being a savvy business person and a valuable asset to any company.

It's my passion for technology and my expertise in ecommerce that has helped bring success to countless companies. My innovative ideas and strategic planning bring new life to businesses and take them to new heights.

I never forgot my roots in the small town where two rivers met. I remain humble and grateful for my upbringing and the opportunities it has brought me. My success is a testament to my hard work and my love for the outdoors, and my unwavering passion for the thrill of the ride.



Work History


I am a highly effective and results-driven ecommerce manager with a proven track record of success.


Additionally, I was responsible for managing the development of the PlayTiCasino gambling app, showcasing my ability to lead complex projects to completion.

Overall, my combination of technical skills, marketing expertise, and passion for staying ahead of the latest technology and trends make me a valuable asset to any organization.

  Revo Brands | Oct 2021 - Present

Ecommerce Manager
  • Optimized RealAvid.com website and wholesale dealer portal for improved user experience and sales.
  • Managed ecommerce data and reporting, including sales, customer data, product churn, and site traffic analysis.
  • Designed and optimized product listings, descriptions, and keywords for improved discoverability and conversions.
  • Implemented Klaviyo for data-driven email marketing campaigns and automated systems for data collection and notifications.

  Dakota Stones | July 2018 - Oct 2021

Ecommerce Specialist
  • Successfully migrated ERP system from Intuit POS to BrightPearl and Shopify and managed data migration from POS to SQL databases.
  • Led website transitions from 3dCart to Shopify and ColdFusion to Shopify, responsible for data management and reporting for sales, customers, product churn, and site traffic.
  • Experienced in custom HTML, CSS, and JS development for Shopify theme functionality and re-platformed Dakotastones.com to a responsive theme on 3dCart.
  • Managed the physical inventory process, uploaded and created product listings, and created weekly email campaigns, ads for print, and content for Dakota Stones' blog and social media sites. Additionally, served as a sales associate at trade shows.

  Treasure Island | July 2015 - June 2018

Senior Digital Specialist
  • Designed and developed the Treasure Island Casino website (TICasino.com) and implemented email marketing using ExactTarget.
  • Managed various digital media campaigns, including SEO, SEM, PPC, social media, and display ads. Also, designed and scheduled digital media for both in-casino and out-of-casino locations, including highway LED signs.
  • Experienced in editing video footage for social media and managing email campaigns and mailing lists. Additionally, designed and coded the Mount Frontenac Golf Course website.


Professional Arena

Revo Brands

Revo Brands

Web Design, UX Design

Revo Brands ignites growth in enthusiast and mission critical brands through superior innovation, design and marketing. We go to market through our brands Real Avid and Outdoor Edge.

Visit Revobrands.com
Real Avid

Real Avid

SEO, UX Design, Email Marketing

Real innovation and smart design have made Real Avid the go-to brand for Gun DIY® consumers. From Master Grade® tools to High Performance Gun CleaningTM and the world’s leading line of multi-tools for guns, Real Avid sets the high bar for real world performance.

Visit RealAvid.com

Outdoor Edge

Outdoor Edge

UX Design, SEO, Email Marketing

Outdoor Edge is a leading knife and tool brand that develops and uses innovative technology to create highly functional knives for hunters, fishers, outdoor enthusiasts, tradesmen and everyday carry. Their patented RazorSafeTM Blade System leads the industry in replaceable blade knives.

Visit Outdooredge.com
Dakota Stones

Dakota Stones

ERP, Web Development, Email Marketing

Dakota Stones manufactures the only branded line of gemstone beads in the world.

Visit Dakotastones.com

Goody Beads

Goody Beads

Database Management, Web Design, Email Marketing

At GoodyBeads, our mission is to bring you the latest jewelry-making trends. With over 20 years of experience, our staff has a great eye to keep you in the loop and make your projects shine.

Visit Goodybeads.com
Treasure Island Casino

Treasure Island Casino

Email Marketing, Video Graphics, SEO

Located along the Mississippi River, our breath-taking casino resort boasts fine and casual dining options, a full-service salon and spa, a family friendly water park, bowling alley, an event center and live entertainment venues including an outdoor amphitheater.

Visit TIcasino.com


Personal & Client Projects

Brisk Services Website

A successful WordPress website was crafted for a client by following a series of key steps. The foundation was laid by setting up a hosting account and installing WordPress, then selecting the perfect theme from a wide range of options. Customizing the theme with the theme editor or custom CSS brought the vision to life. Pages and posts were added, and functionality was boosted with plugins for features like contact forms, social media, and e-commerce. Navigation was made simple with a well-organized menu. Before launching, the website was thoroughly tested to ensure it was fully functional. The final product was a well-rounded and functional WordPress website for the client.

Visit Briskservicesllc.com

Driftless Camp Website

Crafting a successful WordPress website for a client involved several essential steps. The process started with setting up a hosting account and installing WordPress, followed by choosing the ideal theme from a vast collection of options. Customization, page and post creation, plugin integration, and menu organization resulted in a fully functional website ready for launch after thorough testing.

Visit Driftlesscamp.com

Bellflower Bodywork Website

The process of developing a massage therapy website for a client was a well-planned and executed project. Every step was taken to ensure the website was not only functional but also visually appealing to visitors. However, due to unforeseen circumstances, the website had to be taken down. Despite the setback, I remain committed to working with the client to find a solution to bring the site back online in the future.

Visit Bellflowerbodywork.com

Focused Fire Website

Firstly, a hosting account was set up and WordPress was installed, followed by choosing a fitting theme from the vast collection available. The chosen theme was then customized using the theme editor or custom CSS to bring the client's vision to life. Pages and posts were added, and functionality was enhanced through the use of plugins for features like contact forms, social media, and e-commerce. A navigation menu was created to make navigation easy for visitors, and the website was thoroughly tested before it was launched. The end result was a well-rounded and functional website that accurately reflected the client's laser engraving business.

Visit focusedfireengraving.com

Epic Ebike Adventures Website

A Shopify site for an ebike rental business in Las Vegas was successfully set up. The process involved choosing the right theme, customizing it to align with the brand, and adding all the necessary products, pages and features such as payment and shipping options, to ensure a seamless customer experience. The final result was a professional, user-friendly and functional online platform that allowed the business to showcase and rent their e-bikes to visitors and locals in Las Vegas.

Visit Epicebikeadventures.com

MPLS Bean

Myself, being an entrepreneur, started a drop-shipping coffee business by utilizing a Shopify website, developing unique logos, and building relationships with quality coffee roasters. With a strong online presence and carefully selected coffee products, the business was able to offer a seamless and enjoyable shopping experience for coffee lovers. Through hard work and determination, the coffee business grew into a successful and thriving enterprise. Site is currently not selling in prep for a marketing push.

Visit MPLSBean.coffee


Contact

Do you have any questions? Please do not hesitate to contact me directly. I will get back to you within a matter of hours to help.