Results-driven Ecommerce Manager with 10+ years of experience delivering measurable results in
ecommerce management, digital marketing, and user experience optimization. Proven expertise in driving
revenue growth, implementing technical solutions, and leading cross-functional teams. Skilled in website
migration, email marketing automation, data analysis, and enhancing customer engagement. Adept at
using data-driven strategies to optimize digital platforms and achieve business goals.
Core Competencies
Ecommerce Management & Optimization
Email Marketing (Klaviyo, ExactTarget)
Data Analysis & Reporting
Website Development & Migration (Shopify)
SEO, SEM & PPC Campaigns
SQL Database Management
UX/UI Design & Accessibility
Content Creation & Marketing
Automation & Workflow Optimization
Inventory Management & ERP Systems
Professional Experience
Revo Brands – Plymouth, MN
Senior Ecommerce Manager Oct 2021 – Present
Spearheaded ecommerce strategies for three brands, optimizing websites and wholesale dealer portals, resulting in a 20% increase in online sales revenue.
Conducted in-depth data analysis on sales, customer behavior, product churn, and site traffic, generating actionable insights that drove a 15% improvement in conversion rates.
Designed and optimized product listings and keywords, increasing product discoverability by 30%.
Implemented Klaviyo for automated email marketing, improving customer segmentation and engagement, achieving a 25% increase in email-driven revenue.
Led accessibility compliance efforts, ensuring all digital platforms met WCAG standards, enhancing inclusivity.
Dakota Stones – Edina, MN
Ecommerce Specialist July 2018 – Oct 2021
Directed the migration of ERP systems from Intuit POS to Bright Pearl and Shopify, ensuring 100% data accuracy during the transition.
Successfully re-platformed Dakotastones.com to Shopify, improving site responsiveness and usability, which boosted online sales by 18%.
Managed and optimized physical inventory processes, streamlining product listings and increasing operational efficiency by 20%.
Created and executed weekly email campaigns and blog content, increasing website traffic by 15% and social media engagement by 25%.
Designed custom HTML, CSS, and JavaScript features to enhance Shopify theme functionality and user experience.
Treasure Island Resort & Casino – Welch, MN
Senior Digital Specialist July 2015 – June 2018
Designed and launched TICasino.com, incorporating SEO best practices, which resulted in a 40% increase in organic traffic.
Managed multi-channel digital marketing campaigns, including SEM, PPC, social media, and display ads, achieving a 25% growth in customer acquisition.
Developed and scheduled in-casino and external digital media, enhancing brand visibility across multiple platforms.
Edited video content for social media campaigns, increasing video engagement rates by 30%.
Designed and coded the Mount Frontenac Golf Course website, improving site usability and user satisfaction.
Education
Brown College – Mendota Heights, MN April 2006
Associate of Arts in Visual Communications with Emphasis on Multi-Media