Professional Summary
Results-driven Ecommerce Manager with 10+ years of experience delivering measurable results in
ecommerce management, digital marketing, and user experience optimization. Proven expertise in driving
revenue growth, implementing technical solutions, and leading cross-functional teams. Skilled in website
migration, email marketing automation, data analysis, and enhancing customer engagement. Adept at
using data-driven strategies to optimize digital platforms and achieve business goals.
Professional Experience
Revo Brands -- Plymouth, MN
Senior Ecommerce Manager
Oct 2021 -- Present
- Spearheaded ecommerce strategies for three brands, optimizing websites and wholesale dealer portals, resulting in a 20% increase in online sales revenue.
- Conducted in-depth data analysis on sales, customer behavior, product churn, and site traffic, generating actionable insights that drove a 15% improvement in conversion rates.
- Designed and optimized product listings and keywords, increasing product discoverability by 30%.
- Implemented Klaviyo for automated email marketing, improving customer segmentation and engagement, achieving a 25% increase in email-driven revenue.
- Led accessibility compliance efforts, ensuring all digital platforms met WCAG standards, enhancing inclusivity.
Dakota Stones -- Edina, MN
Ecommerce Specialist
July 2018 -- Oct 2021
- Directed the migration of ERP systems from Intuit POS to Bright Pearl and Shopify, ensuring 100% data accuracy during the transition.
- Successfully re-platformed Dakotastones.com to Shopify, improving site responsiveness and usability, which boosted online sales by 18%.
- Managed and optimized physical inventory processes, streamlining product listings and increasing operational efficiency by 20%.
- Created and executed weekly email campaigns and blog content, increasing website traffic by 15% and social media engagement by 25%.
- Designed custom HTML, CSS, and JavaScript features to enhance Shopify theme functionality and user experience.
Treasure Island Resort & Casino -- Welch, MN
Senior Digital Specialist
July 2015 -- June 2018
- Designed and launched TICasino.com, incorporating SEO best practices, which resulted in a 40% increase in organic traffic.
- Managed multi-channel digital marketing campaigns, including SEM, PPC, social media, and display ads, achieving a 25% growth in customer acquisition.
- Developed and scheduled in-casino and external digital media, enhancing brand visibility across multiple platforms.
- Edited video content for social media campaigns, increasing video engagement rates by 30%.
- Designed and coded the Mount Frontenac Golf Course website, improving site usability and user satisfaction.
Education
Brown College -- Mendota Heights, MN
April 2006
Associate of Arts in Visual Communications with Emphasis on Multi-Media
- Ecommerce Fundamentals
- Digital Marketing
- Web Design
- UX/UI Design
- Email Marketing Automation
- Supply Chain Management
- CRM
- A/B Testing
- Conversion Optimization