Andrew McMorrow Minneapolis, MN 55421 • amcmorrow84@proton.me • 612-384-8959 • amcmorrow.com Professional Summary Results-driven Ecommerce Manager with 10+ years of experience delivering measurable results in ecommerce management, digital marketing, and user experience optimization. Proven expertise in driving revenue growth, implementing technical solutions, and leading cross-functional teams. Skilled in website migration, email marketing automation, data analysis, and enhancing customer engagement. Adept at using data-driven strategies to optimize digital platforms and achieve business goals. Core Competencies • Ecommerce Management & Optimization • Email Marketing (Klaviyo, ExactTarget) • Data Analysis & Reporting • Website Development & Migration (Shopify) • SEO, SEM & PPC Campaigns • SQL Database Management • UX/UI Design & Accessibility • Content Creation & Marketing • Automation & Workflow Optimization • Inventory Management & ERP Systems Professional Experience Revo Brands – Plymouth, MN Senior Ecommerce Manager Oct 2021 – Present • Spearheaded ecommerce strategies for three brands, optimizing websites and wholesale dealer portals, resulting in a 20% increase in online sales revenue. • Conducted in-depth data analysis on sales, customer behavior, product churn, and site traffic, generating actionable insights that drove a 15% improvement in conversion rates. • Designed and optimized product listings and keywords, increasing product discoverability by 30%. • Implemented Klaviyo for automated email marketing, improving customer segmentation and engagement, achieving a 25% increase in email-driven revenue. • Led accessibility compliance efforts, ensuring all digital platforms met WCAG standards, enhancing inclusivity. Dakota Stones – Edina, MN Ecommerce Specialist July 2018 - Oct 2021 • Directed the migration of ERP systems from Intuit POS to Bright Pearl and Shopify, ensuring 100% data accuracy during the transition. • Successfully re-platformed Dakotastones.com to Shopify, improving site responsiveness and usability, which boosted online sales by 18%. • Managed and optimized physical inventory processes, streamlining product listings and increasing operational efficiency by 20%. • Created and executed weekly email campaigns and blog content, increasing website traffic by 15% and social media engagement by 25%. • Designed custom HTML, CSS, and JavaScript features to enhance Shopify theme functionality and user experience. Treasure Island Resort & Casino – Welch, MN Senior Digital Specialist July 2015 - June 2018 • Designed and launched TICasino.com, incorporating SEO best practices, which resulted in a 40% increase in organic traffic. • Managed multi-channel digital marketing campaigns, including SEM, PPC, social media, and display ads, achieving a 25% growth in customer acquisition. • Developed and scheduled in-casino and external digital media, enhancing brand visibility across multiple platforms. • Edited video content for social media campaigns, increasing video engagement rates by 30%. • Designed and coded the Mount Frontenac Golf Course website, improving site usability and user satisfaction. Education Brown College – Mendota Heights, MN April 2006 Associate of Arts in Visual Communications with Emphasis on Multi-Media Ecommerce Fundamentals, Digital Marketing, Web Design, UX/UI Design, Email Marketing Automation, Supply Chain Management, CRM, A/B Testing, Conversion Optimization Technical Skills • Platforms: Shopify, Klaviyo, Bright Pearl, ExactTarget • Tools: Google Analytics, SQL, HTML, CSS, JavaScript • Marketing: SEO, SEM, PPC, Email Marketing, Retargeting Key Achievements • Reporting: Data Analysis, Looker, Excel • Increased email-driven revenue by 25% through implementing Klaviyo automation. • Directed seamless data migration across platforms, achieving 100% data accuracy. • Re-platformed and optimized websites, driving up sales by 18%-20%. • Enhanced accessibility compliance, ensuring all platforms met WCAG standards.